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Turn prospects into business relationships

Increase customer demand for your products and services, create seamless customer experiences, and improve marketing results with Dynamics 365 Marketing.

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Microsoft Dynamics 365 Marketing

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Create and nurture leads

Run targeted, multi-channel campaigns and personalize each buyer’s journey to generate more sales-ready leads.

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Align sales and marketing

Create seamless customer experiences through marketing automation, shared data, and processes connected to Dynamics 365 Sales.

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Make informed decisions

Improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards, plus gain a 360-degree view of customers through integration with Dynamics 365 Customer Insights.

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Grow with an adaptable platform

Personalize and extend the capabilities of your app by connecting it with the apps and services you already use, plus use built-in privacy features to help you comply with GDPR regulations.

Dynamics 365 Marketing capabilities: 

Create and nurture leads


Attract the right prospects by running targeted, multi-channel marketing campaigns with marketing automation capabilities that include email marketing, web landing pages, events, telemarketing, SMS integration, LinkedIn integration, and other custom channels.


Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals and easily integrate with third-party content management systems.


Personalize customer journeys based on buyer preferences and their past interactions. Automatically sync and nurture LinkedIn leads with Dynamics 365 Connector for LinkedIn Lead Gen Forms.


Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.


Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities—including integration with ON24 and other webinar providers.

Align sales and marketing

Create a single view of prospects and unify data across contacts, leads, and customers with Dynamics 365 Sales.

Identify, target, and close top accounts with personalized, account-based content and nurture activities.

Track and prioritize leads across all touchpoints with multiple lead-scoring models and sales readiness grades.

Increase productivity and improve coordination between marketing and sales with pre-built workflows that automatically hand off sales-ready leads and drive follow-ups. Quickly write and send marketing-branded emails to targeted recipients using the send now feature.

Simplify collaboration with familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.

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Make informed decisions by Microsoft Dynamics 365 Marketing

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Improve marketing ROI with prebuilt dashboards and marketing analyzers—or build your own custom dashboards.


Share and incorporate data across all your Dynamics 365 applications, including Dynamics 365 Sales, for seamless processes and a single version of truth for decision-making.


Prioritize and focus efforts based on multiple lead scoring models, A/B testing for emails, and smart scheduling.


Target the right audience and focus on the highest-priority leads with data from Dynamics 365 Customer Insights, an intuitive customer data platform (CDP) that unlocks insights and provides a single 360-degree view of customers.

Grow with an adaptable platform

Adapt Marketing to your needs using tools like no-code visual editors that simplify build-and-deploy processes for the web and mobile apps.

Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes with either built-in workflows or create new Microsoft Power Automate workflows.

Enhance marketing campaigns and inform target segments with the customer journey and segment APIs.

Market globally while maintaining compliance with today’s global privacy and trust requirements. Request, capture, and store consent—a core tenet of GDPR—and drive your marketing activities based on consent given by your audience.

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Contact us when you need more info about Microsoft Dynamics 365 Marketing